Stratified Sampling

Sampling from a population that can be divided into different non-overlapping subgroups, known as strata.

Example: Marketing Research- Consumer Preferences Study

  • A company wants to understand consumer preferences regarding a new product line, and they need to ensure that they gather insights from a diverse customer base.

  • The population of their customers can be segmented into strata based on factors like age, gender and geographical location.

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